Facebook's Top Brands

According to Facebook's new "Pages" page, some of the top brands that recommend as examples include Ben and Jerry's, Starbucks, and Verizon.

Because I'm already obsessed with Starbucks, this is the example I'll use for this assignment.

Starbucks successfully uses Facebook by actively engaging their customers on a variety of levels. They interact with their followers by responding to their posts and even posting questions that encourage followers to respond. They consistently update their page and post a variety of things from videos, pictures, quotes, stories, and even coupons! All of these combined help to further create and establish their brand. They make it easy for fans to "share" their content, and even encourage customers to post their own experiences on the main page. They seem to genuinely care about the dialogue they create with their customers by listening to their feedback, they partner with other large organizations and use their power for good (example: Red Cross Relief Efforts), and they encourage the use of social media by offering special deals for their followers.

This article was especially interesting to me, and (although it's from 2009) it talks about what specifically makes Starbucks a top Facebook brand, as well as hosting a short video that addresses their unique take on social media.

I really enjoyed this infographic about Facebook's Top Brands