Tuesday, April 17, 2012

Group Project: Social Media Training

If we were going to develop a one day training seminar to teach your colleagues how to use professional social media, the topics we would include would consist of:

1. Engagement
2. Keeping Personal and Professional Lives Separate
3. Developing Your Brand
4. Building Your Network
5. Best Practices
6. Listening
7. Which platform is best for you?
8. Taking it to the next level: Social Media for Your Business Pages
9. Legal and Compliance Issues
10. Measuring the Effectiveness of Your Social media strategy
11. Ethics

Organize: Depending on how many employees were attending this seminar, we would organize it into different session opportunities for people to choose from, with a speaker for the whole group at the end. We'll bring together experts and allow for plenty of group discussion time. After the full day of information, speakers, and discussions, we would end the day with an opportunity to network by providing a cocktails and hors d'ouevers networking reception. This way, attendees have the option to attend sessions that best fit their needs.

Promote: We would use EventBrite to organize and promote this event by creating an event, promoting it, sending email invitations, creating contact lists, integrate it into our company website, and create an attendee report and more. Then we will list the event on our other social media sites and promote it for enough time to make sure that all employees are aware and excited to go. Finally, we will utilize EventBrite's new iPhone app, Easy Entry, to track employee attendance, and even list it on the EventBrite Public Directory.


1 comment:

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