Social Media and Wedding Planning

In my area of professional communication, wedding and event planning, social media is a very useful tool that ultimately determines the success or failure of your company (whether you're a planner, vendor, venue, etc.). The first place brides go when they get engaged is online, and if your online presence is minimal, so is the chance that they will even give you or your company a second thought. As far as planning goes, I've learned quickly that Nashville is a VERY small town when it comes to the network of all wedding industry professionals, and there is a lot to be said to their online relationships.

More specifically, the organization I work for is using social media outlets in a variety of ways. Nashville Wedding Planners Group is an organization that is focused on creating a closer network of Nashville's finest wedding planners and featuring the best of Nashville's local vendors and venues.

1) We have a Facebook page (well, we have a fan page, a group, as well as a personal page). But check out our fan page!

2) We also have a very active Twitter account where we communicate daily with our members as well as give shout outs to our featured vendors of the weeks. Follow us!

3) In order to highlight all of the cool things that our group does, as well as spotlighting our members and their real weddings, we have a daily blog. It's pretty cool, you know you want to at least LOOK! :)

An example of another organization that I believe does a good job of connecting with their audience via social media is Billy Bob's Texas, a concert venue in Dallas. They are constantly updating their FB and Twitter, and they interact with their followers by commenting back, and even posing questions for their followers to answer. I'll follow them for the rest of the semester, as I've applied for an event planning internship with them that would be AMAZING!