Saturday, April 14, 2012

Klout Score

According to this website my Klout Score is 47/100, with the average being 20. The True Reach data implies that I influence 453 people, and my amplification level of 19 shows my level of influence I have on those people. And the influence of my network is a solid 31.

All of this was really interesting and I enjoyed reading my score analysis. Based on what Klout saw of my interactions, they believe that I'm influential about social media, shopping, politics, and music. I would say that all lines up pretty accurately and sounds about right!

All of this combined means that my Klout Style is "Specialist", which means:
"You may not be a celebrity, but within your area of expertise your opinion is second to none. Your content is likely focused around a specific topic or industry with a focused, highly-engaged audience." Basically, I fall under the category of being consistent and focused.

This score, which measures influence based on my ability to drive action, speaks a lot about my social media experience and habits. While I'm happy with my status as a "Specialist", I love to consistently aim for higher goals and focus on approving. That being said, I love that the website mentions that the concept of influence is relative, because it all depends on your goals and current networks, so there is technically no "good score" (although more is better, typically). To improve my Klout score I need to be more consistent about engaging my followers on all platforms, creating interesting and important content, and continuing to connect and expand all of my social media networks.

No comments:

Post a Comment