Professionals everywhere are relying more and more on YouTube and other video-sharing services to promote their business and interact with their customers. Businesses can use this site to share examples of their services or products, host interviews with experts in their fields, engage with their customers by encouraging video submissions and commenting on others, run contests, or even post "how-to" videos for their products. This article lists a variety of other examples.
In the event planning industry, YouTube is an important platform that most professionals utilize to promote their business and brand. A unique example of this that I found recently was for a venue that I actually just booked called OZ Nashville. Check it out! This example is a time-lapse video of an event setup at this venue, and it's very interesting to see how much work goes on behind the scenes to make an event successful and designing a room layout. It's amazing to see this room transformation!
Ashley's Bride Guide is a vendor that I work closely with for my job, and she uniquely incorporates YouTube into her blog and other social media platforms. For example, this company has their own YouTube channel that features videos like this one. On her channel you can find clips that spotlight a variety of local vendors, planners, venues, etc. as they discuss trends and current industry issues.
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